Mobile Menu Icon

Wheel Index Annual Automotive Consumer Survey

Learn valuable insights from SA's automotive consumers.

Wheel Index about us

We believe a good approach to building a better automotive industry, and products for our users can be achieved by gathering real world answers and survey feedback from consumers who buy, sell, research and live with cars everyday. Collectively role-players in the automotive industry can use this survey data to apply strategies that can improve existing servicing offerings, from bank finance houses, insurance companies, car dealerships and other service providers to build better products/services for consumers and all of us.


With more than 4000 responses received from all 9 provinces in South Africa, the first Annual Automotive Consumer Survey for Wheel Index was a success. Our questions were direct, with focus on all the major touch points a consumer would experience with car ownership, from doing online research, broker vs direct insurer, to their preference when selling their used car.